WHO WE ARE
OurMission & Values
We are a not-for-profit 501(c)(3) organization headquartered in Las Vegas, Nevada whose mission is to help impoverished children, families, and communities across North America reach their full potential by enabling them to overcome poverty and injustice to fulfill their dreams and ambitions.
We were founded in 2019, by Jorge Rodriguez-Zamora. Rodriguez started his philanthropical journey in 2009 by donating toys, food boxes, clothing, and blankets in Mexico through an annual event to benefit impoverished children and their families. Since then, his activities have grown, prospered and expanded.
